EVERYTHING YOU KNOW
ABOUT SUCCESS IS WRONG

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WINNERS THINK DIFFERENTLY


Winners don't just do different things, they look at the world with a radically different perspective. They are guided by a philosophy that makes them seem bulletproof and "lucky" to everyone who sees their improbable success—but they aren't doing anything that you couldn't be doing right now.

We spent thousands of hours studying how 1,000 ordinary people in business, math, science, sports and politics overcame the massive obstacles in their way to achieve outrageous results and tell over 150 of their amazing stories in the best-selling book 
EDGY Conversations

And like the winners we profile, achieving outrageous, unlikely success is about thinking differently. About embracing a different lifestyle. About looking at the world with a different set of philosophies. That's what you will find here—tools to live a winning life.

We’re all about no-nonsense,
tough love, in-your-face, brutally
honest, champion-grade awesomeness.

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What are thousands receiving each week that you're not?

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